In All, select Create, choose Start from scratch, then Static Text / URL. Enter the text or complete website address in Text / URL. For a website, include https:// and check the destination spelling.

Continue to Design, choose the appearance, then continue to Download. Give the item a descriptive name and choose the download format. Scan the downloaded code before distributing it.

This type is labeled static. The content is encoded in the image, so a later edit does not update copies already printed or shared. Use Dynamic URL when you need a hosted destination you can manage after distribution.